“A Brave Heart for a Better Tomorrow,” tells the story of Woolworths Group’s reconciliation journey.

It’s a journey that began many years ago. A journey with many steps left to take. A journey that leaves no part of Australia untouched.

At the artwork’s heart is a place where everyone belongs. A place where people unite and slow down to listen. A place of courage and inspiration. Woolworths Group’s values: ‘we care deeply’, ‘we listen and learn’, and ‘we do the right thing’ are important elements of this story, connected to its heart. Its strategic pillars are vital to moving the story forward. The footprints of ancient trading routes are threaded throughout.

Connections with First Nations communities grow as Woolworths Group moves from safe to brave; building momentum that evokes camaraderie and creates ripples of change felt in diverse communities all over Australia. And as this story unfolds, the brave steps Woolworths Group takes will help lead us towards a more reconciled nation and, ultimately, a better future for everyone.

The artwork concept and narrative was developed by David Williams. David is a proud Wakka Wakka artist at Gilimbaa.