When you share your information with us, we use it to improve your shopping experience and to improve our business processes, services and offerings.
Using your personal information
For example, we may use your personal information to:
- Ensure your online orders are delivered to the correct address
- Help us understand your preferences and shopping patterns
- Send you content, offers and communications on our websites, emails and mobile apps or on third party platforms
- Analyse performance, produce insights and improve our products, services and systems
- Supply, promote and sell goods and services you’ve requested
- Resolve or manage order related enquiries
- Conduct quality assurance activities and training.
Techniques and technologies we use
There are various techniques and technologies we use to improve our service, to personalise your experience, and make the content and promotions you receive more relevant. Some of these are listed below.
Personalisation
Personalisation is a marketing strategy that helps us identify your preferences and send you more relevant and meaningful information that’s tailored to your interests.
For example, if you often buy toys from Big W, we will let you know when our next Toy Sale is on.
Segmentation
Segmentation is a way of grouping multiple customers together based on their behaviours, characteristics or past purchases.
For example, if we think you are a young family because we notice you regularly buy certain products like nappies or lunchbox snacks, we may group you in a segment with other shoppers who shop in a similar way. We can then design offers for these products and then promote it to that group altogether.
Machine learning
We use artificial intelligence and machine learning models to understand general shopping preferences and behaviours, both online and in store.
This helps us plan seasonal campaigns and improve product offers.